Miko and Titi Branch, founders of Miss Jessie’s, revolutionized the hair care industry by catering to an overlooked group of women – women with curly hair. Their book, Miss Jessie's: Creating a Successful Business from Scratch - Naturally, shares Miko and her sister’s journey in developing the concept of Miss Jessie’s to launching their products across major retailers around the country.  Of course as a fellow business owner, I was interested in the lessons I could learn around starting and growing a company (although many of the lessons are applicable in life, period). Here are some of the key themes I pulled from the book about creating a company on your own terms.